Derek Bildfell

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Successful relationships in market development are based more on the alignment of the organizations' goals and cultures than on any individual relationship involved. It is exactly this alignment that has made the Rational relationship and the ultimate acquisition of that company such a successful venture for both companies. Conversely, a lack of alignment is usually the largest factor that negatively impacts partnerships and joint ventures. But before we get to any analysis of the alignment of potential market development business partnerships, we follow a thoughtful and thorough process to determine where we want to invest our limited resources, including time, engineering resources, and marketing investments. The question on the minds of most potential partners is, "How does WebSphere select partners for strategic relationships?" Within the WebSphere application... (more)